Strategy
A publication starts with a defined reader.
Publication thesis, audience needs, positioning and the boundaries of the editorial territory.
CAPABILITIES
The operating company
behind the editorial work.
Publishing calls for a clear editorial direction and the operations to sustain it. Interscope brings those disciplines together around each publication.
Editorial
An identity readers can recognize.
Voice, recurring formats, editorial architecture and subject development.
Production
The systems that make publishing repeatable.
Content workflows, visual editorial standards and publication cadence.
Distribution
The publication reaches its readers.
Web, newsletters and audience channels selected for the publication and readership.
Audience
A relationship beyond the first visit.
Segmentation, lifecycle communication, engagement and audience development.
Commercial media
Relevant ways to support the publication.
Sponsorships, newsletter placements, direct media and affiliate partnerships.
Measurement
Feedback for the next publishing decision.
Engagement, campaign reporting and operational analysis.
PUBLISHING INFRASTRUCTURE
The publication leads.
The platform supports it.
Our publications use the tools and channels suited to their audiences. Editorial identity remains consistent as distribution develops.
- Web
- A home for the publication and its editorial archive.
- Email & newsletters
- Recurring delivery and a direct reader relationship.
- Audience systems
- Segmentation, lifecycle communication and engagement.
- Subscription platforms
- Publishing and access models suited to each title.
THE INTERSCOPE NETWORK