Strategy
A publication starts with a defined reader.
Publication thesis, audience needs, positioning and the boundaries of the editorial territory.
PUBLISHING CAPABILITIES
The work behind
every edition.
Editorial direction, production, distribution and commercial media. The connected disciplines that turn a publication’s purpose into its daily work.
Editorial
An identity readers can recognize.
Voice, recurring formats, editorial architecture and subject development.
Production
The systems that make publishing repeatable.
Content workflows, visual editorial standards and publication cadence.
Distribution
The publication reaches its readers.
Web, newsletters and audience channels selected for the publication and readership.
Audience
A relationship beyond the first visit.
Segmentation, lifecycle communication, engagement and audience development.
Commercial media
Relevant ways to support the publication.
Sponsorships, newsletter placements, direct media and affiliate partnerships.
Measurement
Feedback for the next publishing decision.
Engagement, campaign reporting and operational analysis.
PUBLISHING INFRASTRUCTURE
The publication leads.
The platform supports it.
The platform choice follows the publication’s needs. Our current development work brings a web archive, email editions and clear subscriber controls into one publishing model.
- Web
- A home for the publication and its editorial archive.
- Email & newsletters
- Recurring delivery and a direct reader relationship.
- Audience systems
- Segmentation, lifecycle communication and engagement.
- Subscription platforms
- Publishing and access models suited to each title.
HOW WE WORK
Distinct publications.
Clear responsibilities.
Publication identity, reader permissions and commercial context each have a place in the publishing process.
Inside publishing operationsTHE INTERSCOPE NETWORK